i. ——

Client: CB2
Services: Video Animation, Social Media

Art Direction: Julie Capalby & Curtis Potter

After seeing so much social media success in 2018 CB2 continued the vibe into 2019 with an early emphasis on streamlined white space in their January Collection and grand outdoor furnishings for March. 

At the start of the new year, CB2 added over 900 new product skews in their January 2019 Collection. With so many items we created a modular system with rhythmic white space and minimal typography to tease out every new look. 

ii. ——

Outdoor collections happens surprisingly early on the retail calendar. With so many stores in outdoor-friendly cities (Chicago not being one of those) customers are already thinking about outdoor entertaining by March! March’s Let’s Leisure campaign was shot on a romantic coast of Malibu. We created a typographic direction for the campaign that fit the old Hollywood resort locale. This was one of the first times a CB2 campaign took on a bold typographic direction outside their brand standards.